Treat. Eat. Compete.
Kellogg's Rice Krispies Treats
You've never seen Rice Krispies Treats like this before. We created games for the famous treat bar and shared them with the world, working with influencers- and even Ludacris- to get families playing together at the table.
Getting families to spend more time together having fun was the goal (and selling Rice Krispies Treats, obvi).
Decide for yourself, but I think we did our big one with this.
Family Fun Time
Treat. Eat. Compete.
Did you know you could make a 4 foot tube completely out of Rice Krispies Treats? I didn't, until this shoot. We probably came up with 50 different game ideas before landing on these iconic 4. Krispie Cannon was my special brainchild, born in the initial brainstorm and inspired by my childhood fantasies of launching spitballs at literally everyone in sight (I was a very angsty kid).