The Human Sponsorship
Bank of America
In their first year as presenting partner of the Boston Marathon, Bank of America set out to do the most good ever, and they did: raising $72M for charity- more than any other race in Boston Marathon history at that time. Since it's debut in 2024, this campaign has continued to break fundraising records year after year.
12
industry awards won
72M
dollars raised for charity
500M
impressions earned
168
causes helped
We took over Boston with our message in the days leading up to the race, for a final push.
OOH
Thousands of runners. Thousands of reasons to run.
The drive, purpose, resilience and ferocity of the marathon runners was inspiring. Distilling each of their stories down to a single line short enough to fit on a bib was a challenge I relished, and I loved combing through all of their interviews for the best nuggets of truth.
Find a runner. Help a cause. Give if you can.
This rallying call to action was born from a true labor of love. We set out to break fundraising records, so
we needed a repeatable phrase that encouraged donations but never felt pushy or too aggressive.
The drive, purpose, resilience and ferocity of the marathon runners was inspiring. Distilling each of their stories down to a single line short enough to fit on a bib was a challenge I relished, and I loved combing through all of their interviews for the best nuggets of truth.
Our hard work paid off with record-breaking impact that far exceeded our expectations.
This rallying call to action was born from a true labor of love. We set out to break fundraising records, so
we needed a repeatable phrase that encouraged donations but never felt pushy or too aggressive.
The drive, purpose, resilience and ferocity of the marathon runners was inspiring. Distilling each of their stories down to a single line short enough to fit on a bib was a challenge I relished, and I loved combing through all of their interviews for the best nuggets of truth.