Customized
Cash Rewards Card
Bank of America
For a credit card campaign for a major bank, I think these turned out pretty dang fun. The Customized Cash Rewards card gives you 3% cash back on online purchases, making you feel like 100% that bi- sorry, I mean ,making you feel like a hero.
Knight :30
We love a girl dad and I grew up going across the Wisconsin border every summer to go to
the Bristol Renaissance Faire so this felt like a natural progression.
Streaming Hero :30
Don't you hate it when your ex changes the streaming password while your friends are over for movie night so you have to do a flip over your couch and grab your Customized Cash Rewards Card in midair to pay for your new account and get 3% cash back? In very early stages for this work, I had written a script with a guinea pig in it (my childhood pet of choice, ask me about it!!), so I was pleased one made it into the final edit.
Radio
Knee Slide :30
This campaign was created in both English and Spanish because whether you like football or fútbol you deserve more cash back.
DOOH
Social
These ran on everyone's favorite platforms: Pinterest & Snapchat
These are all contextual to different locations: airports, movie theaters and gyms.
These spots speak to fans of America's two most popular pastimes: baseball and tap dancing.