Member's Mark
Community Live
Sam's Club
The Member's Mark Community are Sam's Club members who weigh in on and test products before they hit shelves, and it used to be very exclusive. We launched the community for all members, and held an event in Dallas for creators to try on Member's Mark Spring apparel, socialize, and give live feedback.
Sticker Book
Invitation
We wanted to concept an invite that would fit the energy of the event and be cool enough for influencers to want to post content with. We took pieces from the new Spring apparel collection and created sticker book invitations inspired by vintage paper dolls.
Hard Launch
We let everyone on social know the Member's Mark Community was open to everyone by collaborating with influencers for our Dallas event.
You're Invited
To launch the new Member's Mark Community, we first told everyone what it is and where to find it in the app.