Miracle-Gro
Scientific studies show, merely looking at the color green can positively effect your mood. By breaking through the sensory overload of brutal city life, we'll show how seeing more green makes a world of difference.
plant peace
We'll cover the city in posters made of seed paper, so anyone walking by can grab a piece and plant it.
Living moss installations are a welcome sight amongst the city's rows of brutal brick and cold concrete.
Miracle-Gro will spearhead a new initiative to mitigate some of the effects of redlining in Chicago. Redlining is the (illegal) practice of denying or limiting financial services to specific neighborhoods. Historically, this was because the residents of these neighborhoods were falsely categorized by people in power as "hazardous". In reality, it was because the people in those neighborhoods were not White.
It is Miracle-Gro’s mission to plant over 7,000 trees in Chicago neighborhoods affected by redlining, as well as provide seminars on gardening, composting, and houseplant care for its residents. Moreover, Miracle-Gro will offer unlimited soil and fertilizer to any group which participates in it's mission. Working in tandem with established organizations like the South Chicago Urban Growers Collective, Miracle-Gro will mint this newly created taskforce: The Coalition for Plant Peace.
In 1939, a group of people drew a map of Chicago.
On one side, they built a concrete village.
Block after block.
Brick after brick.
Year after year.
It’s all the same.
In this world, chaos is currency.
But down the street, and ten blocks over, the air feels lighter.
It’s all lush grass, and trees of verdant green.
People smile and wave.
Peace grows here.
So, why do we care?
It’s in the name: Miracle-Gro.
The miracle of digging a hole.
Planting a seed.
Watering it.
Nurturing it.
Waiting.
Watering it.
Nurturing it.
Waiting.
Watering.
Feeding.
Waiting.
Watering.
Nurturing.
Waiting.
Watering.
Nurturing.
Waiting.
Watering.
Nurturing.
Waiting.
Water.
Nurture.
Wait.
Gro.
In 2023, Miracle Gro will plant 3,000 trees in communities affected by redlining.
In 2024, we’ll plant 4,000 more.
