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Miriam Rood

creative. copywriter.

Headspace

Pain is an inevitable part of life, but it doesn't have to be overwhelming. Headspace will use visualization techniques to mitigate and regulate pain, getting people to think about their pain differently.

treat pain differently

Art Director - Naomi Frankel

Headspace wants people to think about their pain in a way they haven't tried before.

Instagram users will be able to "Show Us Your Pain" by sending a message with a detailed descriptions of how their pain feels, and what it looks like. From there, we'll build a 3D model of their pain, tag them, and post the visual to our feed.

Our goal is to reach people while they are actively experiencing pain, so we'll use geo-fencing to map every hospital, with a radius to 100ft. Anyone scrolling Instagram within the radius will see our ad in their feed, prompting them to mold their pain via a mini-site.

mold pain mock 1_edited.png

mold pain app page_edited.png

Users can then save the finished 3D model to their device and share to socials. Through the mini-site, we'll also give people the option to purchase a stress ball of their unique pain.

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